Christine Syquia's Blog

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What are Your Top 101 Marketing Strategies

The internet is a vital part of anyone’s business plan, and by utilizing the top 101 marketing strategies you are sure to increase your business. While traditional marketing is still important, online marketing has been increasing in popularity.

Therefore, the playing field has become much more competitive. If you are looking to level the playing field a bit to give yourself a chance to compete, then it is crucial for you to make use of the top 101 marketing strategies. Using these marketing strategies aggressively will without question improve your business.

There are several different methods of marketing to choose from. For example, there are some short term strategies out there that can bring you some quick results. While these strategies may be able to give you quick bursts of traffic to your site, they may not be able to do much else.

These methods are primarily short term methods that will only give you temporary results. These short term methods usually include: bulletin boards, ads, and some search engine optimization techniques.

There are also plenty of long term methods included in the top 101 marketing strategies that you should consider. These marketing techniques will usually take a bit of work and will take some time before you really see any results. They are definitely worth pursuing though as you will find that the results you receive by this method will be much longer lasting and potent.

These long term strategies are designed to bring a steady flow of traffic to your site over a long period of time. The only draw back to these methods is that they take a much longer period of time to enact than do the short term strategies. These long term methods include: article marketing, press release marketing, and opt-in mailings.

When looking at the many options available for both short term and long term marketing strategies, you will find that both free and paid options are available. The free marketing strategies will no doubt be the first to catch your eye, and there are some great ones out there, but keep in mind that the free strategies will take quite a bit of time to bring into fruition. They will also require quite a bit of work on your behalf as well, this is why paid marketing techniques are often recommended. Paid marketing techniques will get you the quickest results and you will not have to do a lot of work yourself.

If you are looking for the best results, it doesn’t hurt to put both short term and long term marketing techniques to your disposal. All of the available marketing strategies can help you out by increasing your business and web traffic; so make use of each of them. There is some strong competition out there, but if you work at it, you are sure to succeed.

If you are ready to get your site in the top search engine results and have your email filled with customer orders, then it is time to put the top 101 marketing techniques to work for you.

Article source: WebTipsPro.com

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March 6, 2010 Posted by | Uncategorized | Leave a comment

Why I Love Blogging!

February 20, 2010 Posted by | Uncategorized | 1 Comment

Part III of Challenges of Launching a Start-Up While Working a Full-Time Gig by Cherod Webber

I left this last point last for a reason. It seems so simple yet I see people throw in the towel when they are so close….

• And lastly, when things become difficult, do not give up. This is the exact moment to become MORE determined. Push forward, be tenacious, you must believe in your own abilities.

Confidence is one attribute that entrepreneurs don’t lack. When you are ready to launch your company, go forward and have confidence in yourself and abilities. I would recommend that you take time to define success and determine what you ultimately want to accomplish. Once you have defined success, develop a sound plan and execute it accordingly considering necessary resources. You will also need to be flexible during this journey and be ready to adjust the plan accordingly. And, you will make mistakes along the way, however, don’t fear failure. Those mistakes are important lessons; Learn from them and become smarter. Set your sights high, be flexible and manage change without losing sight of the long term and ultimate goals.


February 9, 2010 Posted by | Uncategorized | , | Leave a comment

Part II of Challenges of Launching a Start-Up While Working a Full-Time Gig by Cherod Webber

Tips:
• Complete a business plan. A business plan first and most importantly enables you to understand the business viability and gives you a “road map” to success. A properly developed business plan will provide clear goals and targets. Secondly, a business plan provides a transparent description of your business for potential investors (if desired).

• Don’t leave the day job too soon. Many people make this mistake. Make sure that your company is sustainable. This requires a thorough business plan with good forecasting. There is always a certain degree of RISK that must be faced. The challenge is to know when to leave the day-job; you must know yourself and understand what level of risk is acceptable for you. Ask yourself: “Are you willing and able to accept the risk if the company fails?” Each individual must make this decision by weighing the significance of launching a business and the sacrifices they may encounter.

• Establish clear goals and stay focused. Goals help you stay on track and give you an opportunity to measure your progress and success. Clear targets give you the ability to become an effective manager.

• Operate your company in a professional manner from the very beginning. Even when you are operating on a small scale, the same successful business principles apply:
-Set targets and goals
-Incorporate practical strategies
-Hold people accountable (including yourself)
-Proper planning
-Proper Communication

• Set high standards for your self and others (this company is not my hobby, this is my future).

• Having a partner can help balance the work load. The ideal situation is finding a partner who can compensate for your weaknesses and one that shares the same enthusiasm for the business. However, you must seriously consider the following points before taking on a business partner (s):
-Ensure that you all possess a similar work ethic.
-Clearly define the roles of each partner. In the beginning of a “start-up”, everyone pitches in where needed to ensure the success of the company. Later, without clearly defined roles, one partner may be carrying more of the work load than the others. In order to avoid a potentially critical situation, clearly defined roles must be established and the roles must be correlated to the appropriate compensation.
-Make sure that you all share the same vision of the company
-Ensure that you all can communicate at all times, are you all on the “same page”.

• Hire outside experts in areas where you need assistance (i.e. Legal, accounting, logistics). There are many resources available to entrepreneurs and those are industry specific. SCORE (Service Corp of Retired Executives) is a tremendous resource as well as the SBA.

• Celebrate milestone achievements and successes during your journey.

Next week I will post Part III as well as perhaps the most important tip to ensure your success.

February 2, 2010 Posted by | Uncategorized | Leave a comment

Challenges of Launching a Start-Up While Working a Full-Time Gig by Cherod Webber

Launching your own company requires great sacrifice and commitment. When these endeavors are driven by a passion, you will increase your chances for success. You will need to possess the skill of time management as you will be called upon to balance your corporate job (Day-job), your company AND your personal life. Great care must be taken not to “burn-out”. I have often put in a full 50 hour week at the corporate job, then work every evening and every weekend for my own company (I have previously worked 40 days in a row).

I am passionate about making my company a success, however, as an entrepreneur, you must find a healthy balance between work and personal time. I don’t recommend working both jobs indefinitely. Set targets for a time when you want to walk away from that day-job. Establish tangible “enabler” targets that will place you in a position to leave the day-job (i.e. sustainable income replacement, monthly sales targets). In order to set those goals for leaving the day-job, you will need to completely understand what it will take to make you company successful. I recommend completing a business plan prior to officially launching a new company, no matter the scale.

Below are some of the challenges that should be considered as well as a few guidelines that may support you in your pursuit. By no means is this list intended to be comprehensive. It’s simply a short list of challenges encountered and principles that have supported me on my journey.

Challenges (things to consider):

1) Ensure that there are no conflict of interests or “moonlighting” policies with your endeavors and your day job. Protect yourself from litigation or at a minimum, thoroughly understand the associated risk. Be prepared in the event that your corporate job becomes aware of your activities.

2) In my particular situation, one of the larger challenges is the lack of available resources. The critical resources are, for our company, time and money. The financial issue can possibly be resolved through loans, angel investment or grants. Even in a financial downturn, there are still opportunities to obtain financing. And, you may consider accessing a 401 K or second mortgage. This is a personal decision for each individual. The lack of time, can prove to be equally challenging. You can’t create more hours in a day. This hurdle of time becomes even more difficult as your company hits milestones and targets. As your company’s activities increase, you will be required to dedicate more effort to sustain and build success.

3) Consider the structure of your day job and will it grant you the flexibility to invest time and energy into your own company. Is your day job a 9 – 5 position? Does the corporate position allow for you to dedicate evenings and weekends to your company? How many hours will be needed during “working hours” for your company? Does your day job leave you enough time to be effective for your business? Possibly consider support in the form of part time employees. (College interns can also be a viable option).

4) You will need to sustain your performance at day job since you, obviously, rely currently on that salary. If you did not need the salary / benefits from the corporate job, then you could leave now, right? You need to ensure that your performance at the day job is sufficient to maintain that position and the associate income as long as it is required.

Stay tuned…Next week we will focus on TIPS for managing the two jobs and how to successfully transition over to your start-up permanently.


January 27, 2010 Posted by | Uncategorized | 2 Comments

Emerging Business Owners-Avoid These Common Mistakes

Setting up a business and making it profitable is often a difficult task. There are many aspects to consider and deal with before you can actually run your business in an efficient way. Reaching your objectives depends a great deal on the way you devise and implement a series of strategic plans, which can ensure the profitability of your business and increase its performance. However, this is not all it takes for your emerging business to be successful. In order to maximize efficiency, you also need to give a great deal of thought to the execution of such plans. Furthermore, as an emerging business owner, you also need to focus a series of common mistakes that usually prevent businesses from reaching the desired status.

First of all, you should make sure that the company is set up properly. There are a multitude of issues to arrange such as the structure of the business (LLC, S-corp, etc), partnership rules if applicable and in some cases which state the company is established. You have to make a number of small decisions which will not only affect your business in a critical way, but will certainly make a big difference in terms of productivity and efficiency.

Second of all, do everything you can to ensure a correct setup for your financials. When it comes to bookkeeping, you can go wrong in many ways. It is never a good idea to do the bookkeeping by yourself, even if you have the necessary skills and knowledge. You can easily overlook important aspects such the registration for taxable sales, making a backup for your data or updating your books. Each of these can have a negative impact on the growth of your business. You may some doubts towards spending your money on the best bookkeeping software or bartering with an excellent bookkeeper, but this money would be very well spent.

Additionally, speaking of money well spent, you should make sure that all your money is spent wisely, especially if we’re talking about your start-up cash. There are more important things to invest in, i.e. a good marketing campaign, than whims such as a downtown office space or expensive furniture. You should not make unnecessary purchases and expenditures until you have ensured a steady cash flow. You may end up using debt for further financing of your business and a positive cashflow will be all the more difficult to attain.

Furthermore, set a budget and stick to it. The amount of cash required to start a business varies from case to case, but a good budget plan is very important irrespective of the size and scope of your business. Always keep in mind that your business should be generating cash for you, and not the other way around.

There are many things to consider when starting a business. In the beginning, there are many challenges which may affect a small business owner, but the benefits of being your own boss are second to none.  With small businesses being the lifeblood of this country, if you have a good idea and the drive to operate your own business, I urge you to follow your dreams.


January 1, 2010 Posted by | Uncategorized | Leave a comment

Profit By Following Internet Marketing Trends

 Just like physical advertising has trends, there are internet marketing trends that can, if taken advantage of, make you hundreds of dollars and really up your customer base. But just like real world trends, if you don’t jump on these online trends quickly enough, you’ll find yourself left behind.

One of the biggest marketing trends going on right now involved social networks like Twitter, Friendster, and Facebook. These networks are all fairly similar; users sign up for a free profile and can post information about themselves, their likes, what they do for a living, etc. Most let users also post pictures and videos. Once they’ve made their profile, they can search for other people and add them as their friends.

The whole point of these networking sites is to get in contact with friends, family, and, sometimes, total strangers. It’s the total stranger’s part that really interests us. By creating a profile for your business and adding people as your friends, you can get the word out there to millions.

Some of these sites, like MySpace, even include special profiles for bands, authors, and filmmakers. This makes it even easier for people to find your profile and add you as their friend. It’s great when people add you, but when you invite people to be your friend, beware of looking like spam. There are enough fake spam profiles on these sites that they’ve all cracked down on people sending out mass invites. Be sure the people you invite want to see what you have to offer.

 Another of the internet marketing trends is the use of keywords. Search engine optimization, or SEO, is something everyone wants these days. It involves using keywords, or words that describe your site and your products/services, a certain number of times on your website and in your site’s titles and metadata.

By using these keywords so often, your site will be much more appealing to search engines like Google and Yahoo. The theory here is that if your site is listed on the first page of search results, you’ll get more views and more business than if your page was listed on the third or fourth page. Of course, this isn’t always true. If your page doesn’t include what the user is looking for, they aren’t going to buy anything from you. Still, there is merit to the part of the theory that says you’ll get more traffic.

You can optimize your website yourself after studying a bit about SEO, but there are many companies out there ready to do it for you. Be careful here: you don’t want someone writing text for your page that is nothing but keywords. If your page doesn’t sound natural to a human reader, chances are they will pass it by in favor of one that does.

Taking advantage of both social networks and SEO practices can result in your website getting many more hits. While, as stated earlier, hits don’t always convert over to dollars, it is important to get people to your website. Following these internet marketing trends is one way to up your hits which, in turn, often does result in more business.

Article source: WebTipsPro.com

January 1, 2010 Posted by | Uncategorized | Leave a comment

Women Start Business in Record Numbers in 2009

The United States has seen many women making it to the top and becoming successful leaders. This is despite the fact that the environment these women grew up in might not have facilitated their direct access to the business world or provided these women role models in which to emulate. Nevertheless, many women have managed to learn enough about conducting a business and leading a team through education and mentoring.

Although in most cases women are still the ones who manage the household and would not normally have the time that running a business requires, many have set their priorities straight and have successfully entered the business world. Recent statistics show that women are starting businesses in record numbers and bringing significant changes to an environment which, not too long ago, seemed to be structured primarily for men and their ways of thinking and working.

Until recently, very few women have managed to succeed as business leaders. Be it for the disturbing lack of flexibility, men’s solidarity in business or women’s lack of confidence in their skills and abilities as leaders, the reality is that not many women have succeeded to in leadership roles. Moreover, in the absence of any grants from government agencies, women have to turn to private and non-profit organizations for assistance in starting a business. And, unfortunately, such grants often address minority women or women that come from economically disadvantaged communities. In spite of a nationwide network of programs and centers that offer business training, assistance and educational resources specifically for women, the actual business opportunities women are presented with are not too numerous.

Despite all these major drawbacks, what we are witnessing today in the business world is something that many would consider surprising, to say the least. Things are changing and evolving rapidly to an unprecedented presence for women in the business environment. Statistics show that over 23 million people in the United States (approximately 16% of the workforce) are now employed by women-owned businesses. This is almost double the number of employees that the biggest fifty companies in the U.S. have altogether. In addition to this, women-owned businesses generate $3 trillion in revenue and are tantamount to the fifth-largest gross domestic product on a global scale.

The first question that comes to mind is “Why are women starting their own businesses?” The most obvious reason would have to be “Because they want to be financially independent.” We all know that depending on someone else for everything you need, from the food you put on the table and the clothes you wear to going on vacation or buying gifts for the holidays can be frustrating at times. All women feel the need to indulge themselves on their whims every now and then, and not all of them have the chance to do so, as long as they depend on someone else for money. Of course, it’s not a question of housewife versus business leader. Women are now almost half of the nation’s workforce, which means that most of them have a steady income source and are able to provide for themselves and their families. But this is not the kind of financial independence I’m talking about. I am referring to the cashflow that a profitable business can generate, to no longer depending on a monthly paycheck and to not being forced to give up on many of your wishes and ideals. And if we take into account the fact that a woman’s average salary is around 75 percent of that of a man’s, it makes all the more sense for women to consider owning a business.

Could it be that women business owners saw a challenge in starting their own businesses and being successful like so many men before them? This too is a plausible reason. Now that equality between sexes is no longer an issue (except for maybe some remote parts of the world), women have the opportunity to prove that they are just as capable as men when it comes to setting up and fueling the growth of a profitable business. Many have succeeded and a lot more are attempting to.

Flexibility at their workplace and family-friendly benefits are yet another reason why women are considering business ownership. It is very difficult for a working mom to find the perfect balance between family life and career. Very few companies allow for family leaves or sick days, and even fewer provide their employees with high quality childcare. It is only natural that women try to relieve these burdens and attempt to set up an environment where such benefits would no longer be an issue. Given the minuses of the current employment market, it is safe to say that many women have chosen to start a business as a lifestyle choice. Everyone would like to have the flexibility that comes with being self-employed. Under these circumstances, there is little wonder why the number of women-owned businesses has seen such an astounding growth over recent years.

As I stated earlier, most women are the managers of their household and families. Statistics show that approximately three quarters of the decisions regarding purchases for the household are made by women. And in most cases, they do a great job managing everything around the house. Many women have decided to take a step forward and use this innate talent or acquired skill of juggling multiple tasks simultaneously, with the purpose of running a business of their own. The number of women starting businesses nowadays is almost three times the rate of men. Whatever the reasons for this growth may be, I am certain of one thing-we should all welcome this rise in the number of women-owned businesses for several reasons.

For one, women are more oriented towards communication than men and more likely to build stronger relationships with everyone around them, including the people they work with. Women feel the need to be part of a community more than men do, and a working community led by a woman is therefore more likely to be based on friendship and support.

Moreover, in most cases, women-owned businesses are closer to the kind of company that respects its employees’ needs. All the benefits I was mentioned earlier (sick leaves, daycare and family leaves) are more likely to be found in women-owned businesses. All in all, not everyone might think that the days of women as housewives are long gone, but the statistics beg to differ. Women start businesses in such record numbers that it is safe to say that women-owned businesses will play a major in the economic recovery.


December 28, 2009 Posted by | Uncategorized | , , , , | Leave a comment

Maintaining Focus on Your Start-up Business Until You are Able to Quit Your Day Job

Before I started as an independent marketer, I had previously owned a successful accessories company for six years.  In the first year of our inception, I had to work two jobs. One a corporate day job and then I ran my own business at night and weekends.  God, that was exhausting.

Even though it was tiring, I was able to keep my focus with a steady stream of coffee and keeping my goals ever present.  I have always had a vision board. Sometimes, I put different images up in my office but mostly, I have the things I want to have in my life in my thoughts. I think about what I want for my life several times a day. I do not have the mindset of ‘When will it happen?’ rather, my mindset is ‘It is coming to me soon.’

I make many sacrifices. I routinely sleep 5-6 hours a night. Luckily, with my independent marketing job we sell health and wellness so I take plenty of supplements to keep me healthy. I also use our weight-loss program to maintain my weight. It helps me because I can grab some bars or protein shakes and run out the door.  I do not have time for television and I have to make sure my time is carefully regimented.  I know that while in my car, I can call my girlfriends and chat but sometimes, I set up my laptop in the passenger seat in my car and I set up a podcast on something that will help me develop my business. I am always multi-tasking.  Until, I reach my goals, I will maintain this lifestyle.

I have listed below several ideas that may be helpful while you are juggling your two jobs-

  • Keep goals in sight-Fiercely guard your dreams.  There are many dream stealers out there. Avoid them.  Visualize what it will be like once you accomplish your goals.  Taste it.  Feel it.
  • Avoid distractions-I have eliminated anything that is unproductive.  I love watching films and TV as much as the next person. However, for me to accomplish my goals that type of behavior is not helpful to me.  Everything I do is moving towards my goals.
  • Track your time-Sometimes I have to really plan my day out. I need to make sure every minute is productive.  I often question if something is worth doing or if I can push it to another later date. For instance, I do not go to the mall anymore. I shop online so I do not waste time driving, walking around the mall etc.
  • Get organized-Organize your files, desk, purse or anything else that is cluttered.  A lot of time is wasted when one is aimlessly looking for something.
  • Start slow-Rome was not built in a day and neither will your business. In fact, many a business has closed due to too aggressive growth. Take it slow.
  • Give something up-Let’s face it, you will have to give something up. Maybe it is as simple as not going to your Book Club groups or maybe you will have to scale back your gym time.  Unfortunately, you will not be able to do everything.  Remember it is not going to be for forever.
  • Plan ahead-Make your 6 month plan, 1 year plan, 2 year plan. The key is in the planning. I love the saying-How will you know where you are going if you do not have a plan?

Succeeding at your own business is incredibly rewarding. The steps toward accomplishing your dream can take time and at times, doubt may creep through.  However, when I am questioning myself, it only takes about 1minute for me to remember my goals for myself and my family. If you are one of the reported 70% of Americans who hate their jobs, think about what really moves and inspires you. Maybe you will take the leap of faith and do what you really want to do with your life. Think about it.

Christine Syquia is an independant marketer with The Trump Network. She can be reached at christine@ChristineSyquia.com or 323-974-6190.

 

December 17, 2009 Posted by | Uncategorized | Leave a comment

Books Every Entrepreneur Should Read

Achieving financial prosperity is something that most of us dream of, but only very few have managed to accomplish. In fact, the frustrations that stop people from not being able to attract what you want are sometimes so overwhelming that finances have become a topic which many people avoid discussing.

Many claim to hold the key to financial success and overall prosperity, but is it actually possible for anyone to open the door to the prosperity and wealth that all of us seek? Unfortunately, the answer to this question cannot be “yes”, because reaching your maximum potential and succeeding in the business world requires motivation, determination and a strong sense of self confidence, which not everyone possesses. However, we can all learn from other people’s experiences, use some of the most effective motivational tools and seize each and every opportunity that we are presented with.

There is a lot to be said about being financially successful, but one thing is very clear to me. Comprehensive knowledge on money, finance and investments, coupled with motivation and a strong will to succeed is what it takes for any entrepreneur to make it big in today’s increasingly competitive business environment.

My experience in this field has helped me compile a list of the most useful books dedicated to finances and self-motivation, which, in my opinion, are a must-read for all entrepreneurs. Reading these books will not turn you into a finance expert overnight, but it will certainly open new horizons and give you a completely different perspective on how to plunge into the business world and stay ahead of your competition. You will come to understand all the requirements of financial success, from building the right image for yourself and influencing those around you to your advantage, to achieving financial intelligence and fueling the growth of your business.

“Think and Grow Rich”, by Napoleon Hill is a very powerful motivational tool for everyone in pursuit of financial independence and a happy and balanced life. Hill’s biggest seller, “Think and Grow Rich” aims at imparting the author’s comprehensive and valuable knowledge to his readers and making them understand the factors that give certain people an edge over everyone else. The book’s most important topic is making contact with the world around you and changing everyone’s perception of yourself so as to achieve success and prosperity. As Dale Carnegie said, the society classifies everyone according to what we do, how we present ourselves, what we say and how we say it. Hill’s “Think and Grow Rich” is an excellent guide to becoming a completely different individual in the eyes of the world and accomplishing your goals of financial success.

Another invaluable tool for unlocking and developing your true potential is Bob Proctor’s “You Were Born Rich”. This book has seen a worldwide recognition as one of the most effective and comprehensive systems of correctly assessing and developing your abilities and talents. “You Were Born Rich” focuses on achieving financial prosperity and outlines some of the most important steps to be taken in order to have great accomplishments and financial independence. From setting realistic expectations, becoming more effective and building the right image in your mind, all the way to truly understanding the concepts of “money” and “risk taking”, this book provides you with all the necessary tools to open the doors for abundance and wealth.

Next on my list is “How to Win Friends and Influence People” by Dale Carnegie. This book, as the title suggests, will teach you everything there is to know about handling and changing people, making them like you and winning them to your way of thinking and eventually becoming a leader. As I stated earlier, Carnegie’s firm belief was that success is highly dependent on the image that you build for yourself. This book aims at helping you change the way that the society assesses and classifies you, so as to achieve prosperity in every aspect of your life.

Another book that can be seen more as a motivational tool rather than a practical guide to success and wealth is Robert Kiyosaki’s “Rich Dad, Poor Dad”. This entertaining book reveals the author’s parallel learning experiences from his real father, the poor dad, and his friend’s father, the rich one. “Rich Dad, Poor Dad” offers some very valuable insights on learning about money and investing, as well as on using the right business tactics to attain financial freedom.  To this day, I constantly refer to this book as one that changed my perception of working forever.

 Last, but definitely not least on my list of must-read books for all entrepreneurs is “Never Call Cold Again” by Frank Rumbauskas, a complete guide of the most effective practices of marketing. In this book, independent professionals, salespeople, business owners and entrepreneurs are provided with some of the most powerful tools, tactics and strategies required to build a successful marketing system that will increase sales and boost the growth of your business. The author aims at helping entrepreneurs achieve sales greatness through a variety of revolutionary strategies, whilst forgetting about old and ineffective tactics such as cold calling.  This is one book I just recently finished and the resources in the book are incredibly helpful. “Never Cold Call Again” is going to remain at my side for the next several years as I know I

In closing, I would like to say that it is my firm belief that all these books are very useful tools for everyone who wishes to exceed their potential and be successful in every aspect of their lives, including the financial one. If you have never paid too much attention to finance, these five books might just be the start of your financial independence. On the other hand, if you are already well on the way of understanding money and finances, these books will provide you with a completely new perspective on business tactics and strategies and what it takes to make it big in the world of business.

December 10, 2009 Posted by | Uncategorized | Leave a comment